Branding / Art direction / Space design
Client: Vicreu
An immersive experience that strongly connects with customers to welcome spring.
At Vicreu, every detail matters, even the smallest one. This meticulous attention to detail, deeply rooted in its philosophy, inspires us to transform the store’s physical space into an experience that goes beyond mere functionality. In alignment with the sector and the brand’s values, we decide to welcome the seasons with a visual and physical proposal that not only decorates the space but also explores and conveys the depth of its identity.
Branding
Art Direction
Graphic design
Space design
The proposal involves integrating physical elements into the space, transforming the environment into an immersive setting that emotionally connects with customers. The strategy focuses on designing and producing a series of physical elements that reflect the essence of spring, using sustainable materials that align with the brand’s values. The result is a collection of unique geometries that, when combined, form stylized flowers with a fresh design and an intense color palette. These creations, strategically placed among the product displays, not only decorate but also create a strong visual and emotional impact.
This vibrant and organic visual language transforms the space into a complete sensory experience, where colors, shapes, and materials interact with natural light and the audience. The flowers are not merely decoration; symbolically, they are an invitation to experience spring in a conscious and nature-connected way.
