![Mezcal Ancestral - Alucina estudi de branding i disseny gràfic - Osona - Barcelona](https://www.wearealucina.com/wp-content/uploads/2025/01/Ancestral-tanca-scaled.jpg)
Branding / Graphic design / Packaging
Client: Vicreu
A packaging for a denser, greener, more vibrant lawn.
This limited edition of 300 units of Verd Vicreu is more than just 1m² of Vicreu’s new grass formula; it is a statement, a declaration of intent that reflects its commitment to quality, innovation, and sustainability.
For the packaging design, we chose to break with convention. Even though green is the essence of the product, we deliberately avoided using this color in any design element, playing with its absence to make it even more present. A creative challenge that allowed us to highlight the value of the content without making it obvious in its form.
![Alucina estudi de branding i disseny gràfic - Osona - Barcelona](https://www.wearealucina.com/wp-content/uploads/2022/04/Alucina-Vicreu-Gespa-06.webp)
![Alucina estudi de branding i disseny gràfic - Osona - Barcelona](https://www.wearealucina.com/wp-content/uploads/2022/04/Alucina-Vicreu-Gespa-03.webp)
![Alucina estudi de branding i disseny gràfic - Osona - Barcelona](https://www.wearealucina.com/wp-content/uploads/2022/04/Alucina-Vicreu-Gespa-04.webp)
![Alucina estudi de branding i disseny gràfic - Osona - Barcelona](https://www.wearealucina.com/wp-content/uploads/2022/04/Alucina-Vicreu-Gespa-00.webp)
![Alucina estudi de branding i disseny gràfic - Osona - Barcelona](https://www.wearealucina.com/wp-content/uploads/2022/04/Alucina-Vicreu-Gespa-02.webp)
Branding
Graphic Design
Communication
Packaging
Art Direction
We prioritized using sustainable and responsible materials, eliminating plastic packaging and avoiding standard formats. The result: a kraft paper tube with carefully designed labels that authentically and coherently convey Vicreu’s philosophy.
A unique piece, designed to connect with those who appreciate detail and respect for the environment.
![Alucina estudi de branding i disseny gràfic - Osona - Barcelona](https://www.wearealucina.com/wp-content/uploads/2022/04/Alucina-Vicreu-Gespa-01.webp)
![Alucina estudi de branding i disseny gràfic - Osona - Barcelona](https://www.wearealucina.com/wp-content/uploads/2022/04/Alucina-Vicreu-Gespa-08.webp)
![Alucina estudi de branding i disseny gràfic - Osona - Barcelona](https://www.wearealucina.com/wp-content/uploads/2022/07/Alucina-Vicreu-formula-gespa-03-scaled.webp)