Som Valor Social (We are Social Value) - alucina - Branding and graphic design - Osona

Branding / Corporate identity

Identity and website for an entity that promotes the employment inclusion of people at risk of social exclusion

Som Valor Social is a non-profit organization promoted by families of individuals with different abilities and mental health disorders, concerned about their future in the workforce.

This organization was born with a clear goal: to create job opportunities and foster social inclusion for vulnerable groups. It works to promote and manage initiatives that address the needs of those often excluded from the labor market, including individuals with physical or intellectual disabilities, mental health disorders, and other groups at risk of social exclusion.

I have value when my purchase decision takes into account the social and environmental impact.

To reflect the values and objectives of Som Valor Social, we developed a corporate identity that conveys its commitment to inclusion and its role as a driver of change. The graphic identity aims to be approachable, solid, and inclusive while transmitting a positive energy that connects with the organization’s human values.

The design is built around the objectives of Som Valor Social, which form the core of its visual narrative:

Promoting job inclusion for individuals with functional diversity and at risk of exclusion.
Encouraging socially responsible purchasing through conscious consumption.
Collaborating with companies and organizations to achieve labor integration.
Raising awareness about socially responsible commerce.
Defending the rights of individuals with functional diversity and at risk of exclusion.

The result is an identity that not only communicates but also inspires action and awareness. We have created a visual image that reflects the entity’s values: inclusion, dignity, commitment, and hope. Every graphic element is designed to amplify its message, helping them expand the impact of their work and build a fairer, more inclusive future for everyone.

With this identity, Som Valor Social not only presents itself but also invites everyone to join a cause that transforms lives and builds a more equitable society.