Branding / Motion graphics
Client: Ajuntament de Vic
More info: Adfo | El 9 nou | Canal Taronja
Graphic campaign for the second inclusive kids race in Vic. A festive day for children with functional diversity.
Once again, the City Council of Vic, together with the Sports Council and the Functional Diversity Entities Board —formed by various local organizations—, has organized the Adapted Children’s Race in the city of Vic.
This is an inclusive, festive, and non-competitive initiative aimed at children up to 12 years old with functional diversity, disabilities, ASD, or other conditions, tailored to their physical and cognitive needs. The race highlights diversity and fosters a shared experience where sports become a bridge of integration and joy.
Branding
Graphic design
Motion graphics
For this second edition, we had the opportunity to conceptualize and develop the entire graphic identity of the event, giving it a vibrant, playful, and inclusive approach. The visual proposal focused on capturing the festive and dynamic spirit of the day, emphasizing the concept of ‘Race’ through colorful, approachable graphics with elements that encourage participation from everyone.
The project included the design of various graphic supports and promotional materials to ensure a cohesive and memorable experience.
Each graphic piece and material created aims to connect with the audience and strengthen the values of diversity, solidarity, and community that define this event.
This collaborative effort between organizers and partners fills us with pride and reaffirms the importance of using creativity and design to support causes that make a difference.
