Branding / Corporate identity / Editorial design
Client: Federòptics Francolí
An identity and visual system that focuses on the emotional bond between Francolí and its clients.
Federòptics Francolí is celebrating its 50th anniversary, and for this special occasion, we have created a corporate identity and visual system that will accompany them throughout the year, reflecting their essence and history.
We took as the central concept what inspired Lluís, back in 1974, to found the optician’s. The same thing that led Anna to join the team first, and later to take over: illusion.
This focus led us to develop the tagline: Optical Illusions. A message that invites us to play with perceptions and to be surprised, perfectly aligned with the universe of optics and its personality.
A design that directly connects with the concept of festivity.
Color and dynamism are the main protagonists of the design, elements that reflect the energy and joy of the Francolí team. We worked with visual games that explore the idea of optical illusions, creating an immersive and unique experience.
Play, magic, and color. This is the essence of a project that celebrates the past, present, and future.
With this identity, Federòptics Francolí reaffirms its commitment to the people with whom they have built bonds over these 50 years and to all those who will continue to be part of their journey.
Branding
Corporate identity
Art direction
Editorial design
As part of this identity, we have developed two editorial projects. One is for the people who have been part of Francolí’s history as clients, and the other is directed at Federòptics associates.
These booklets are designed with pop-up effects, mirror games, and projections, turning every page into a truly visual and tactile experience.
Both editorial elements are a tribute to 50 years of history, as well as an expression of illusion and creativity.
