Branding / Naming / Corporate identity / Art direction
Client: Dinem Plegades / Casal Claret
A project that promotes culinary initiatives from various parts of the world and provides socio-labor integration pathways for women.
Dinem Plegades is a project by Casal Claret that uses gastronomy as a vehicle for cultural exchange and a powerful tool to promote empowerment and social transformation.
A naming that conveys warmth, approachability, and the community-driven essence of the project.
Dinem Plegades symbolizes the value of sharing meals as a space for connection and exchange, emphasizing the importance of relationships and collaboration among people.
To solidify this new phase, we have created a corporate identity that reflects the core values of the project, such as inclusion, diversity, sustainability, and community commitment.
This identity combines a joyful aesthetic that uses hands as a graphic element, evoking multiculturalism, with a vibrant two-tone color palette that conveys optimism and approachability. The graphic elements accompanying the brand add dynamism and reinforce the project’s visual narrative.
Branding
Naming
Corporate identity
Art direction
The intervention also included the signage for the premises, which, together with the Casal Claret team, has transformed the space into a welcoming environment that communicates the project’s values from the very first moment. The use of graphic elements and prominent messages has turned this space into a multicultural and multigenerational meeting point that reflects Dinem Plegades’ unique identity.
With this new phase, Casal Claret, leading Dinem Plegades, strengthens its role as a transformative agent, capable of uniting culture, gastronomy, and solidarity to build a more inclusive and connected community.
