At Vicreu, every detail is important, no matter how small.
In line with its sector, we decided to welcome the seasons, integrating physical elements into the corporate graphics elements of the store allowing us to explore further the depth of the brand at the same time.
These new visual pieces created an immersive experience and strongly connected with customers.
Vicreu works with values such as sustainability, km0 and ecological awareness.
The strategy was to develop a series of physical elements, created with sustainable materials, that would reflect the essence of spring and convey the philosophy of the brand. The installation was based on geometries that combined created flowers with a fresh design and an intense color range that generated a great visual impact among the product lines.
-
Branding
-
Art Direction
-
Graphic design
-
Space design