Branding / Graphic design
Client: Adfo
A campaign that gives visibility to the products of the users at the Work Center of the Functional Diversity Association of Osona.
Our collaboration with the Work Centre of the Functional Diversity Association of Osona has allowed us to combine creativity and social commitment with the goal of showcasing the products created by users in the workshops of the Special Work Centre.
The claim we developed, “Superheroes never work alone,” perfectly captures the essence of this project. It conveys the idea that teamwork, mutual support, and the recognition of each individual’s talent are essential. This message not only highlights the products created in the workshops but also adds value by emphasizing the collective strength behind each creation.
Branding
Graphic design
For this campaign, we immersed ourselves in the creative universe of Henry Matisse, an inspiration drawn from the creativity workshops led by Alda Studio in collaboration with the organization. This partnership allowed us to transform the ideas and artistic expressions born in these workshops into a unique visual concept.
At Alucina, we worked to shape and refine the graphic foundation of the project. We polished the initial concepts, developed a series of original patterns, and defined a color palette that captures the essence of Matisse’s work. Additionally, we adapted this aesthetic to the various products included in the campaign.
This project demonstrates how art and design can come together to create a campaign that is not only visually compelling but also communicates the collaborative and creative spirit of the organization. It celebrates the power of teamwork and artistic expression as the cornerstone of the Christmas message.
Reinforcing and highlighting the collaborative and creative spirit as the DNA of an organization.
This project is a clear example of how design and branding can be powerful tools to generate a positive social impact, giving voice and visibility to groups at risk of social exclusion.
It showcases how art and design can converge to create a campaign that celebrates the strength of collaboration and the beauty of artistic expression.
