Somma is a psychotherapy center specialized in humanistic integrative psychotherapy.
Its added value is their work based on the knowledge of somatization in the body.
Their naming was born of the magical synergy between the concepts of neurons and body.
Soma is literally the cell body of a neuron. To this concept we add movement, change … represented by the double M.
The result, a naming that speaks, expresses and mutates.
When creating Somma’s brand we decided to work with rounded shapes which invite us to be embraced in the process of self-knowledge.
In this identity it was very important for us to give visibility to both the professional team and the potential client, always from a positive perspective in what therapy is shown as a way forward to heal.
For this reason, the concepts of individual and balance are included in the logo. With the application of color, with a strip that occupies half the surface, we intend to give this positive, neutral view of the glass half full – half empty.
A complex work of concept representation in a simple, elegant and timeless logo.
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Branding
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Naming
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Brand identity
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Art direction
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Graphic design
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Signage & labelling
The final part of the project consisted of applying the graphic to the signage and labelling of the Somma facilities.
The arrangement of the identity elements move through the different vertical cuts giving coherence to the whole branding.
