Granja Godall Godall Farm) is the passion of three brothers for the family business.
A company that takes care of the whole process of making their cold meats and fresh products. They cultivate the land with cereals which they then transform into fodder to feed their pigs.
Our mission is to add value to their brand and the closed production cycle. With that in mind we created an video piece based on the concepts of family, tradition, origin, traceability and quality.
The result, a corporate video that highlights that it is actually possible to do things right.
Ramon is the farmer. He manages the land and the crops and knows all its secrets. The sun rises and sets with him in the fields. The only things that take him away from the fields are his family and his implication in the Popular Festival Commission. He loves where he lives and his surroundings.
Josep is the cattle farmer on the family business. He takes care of the real protagonists, the pigs. He looks after its well-being, to improve its quality, day after day. In his free time Josep likes to walk with his family around the beautiful places of the Solsonès region.
Jesús works in the workshop and is in charge of making the cold meat and products as well as its commercialisation. He is passionate about sports and nature, and enjoys being with his friends and family.
Along with the video, we carefully created a new imaginary, which was applied to all the elements developed. From corporate catalogs, to new stationery and the brand’s e-shop.
A unified brand image coordinated by a new, improved version of Granja Godall.
Client: Granja Godall
Agency: Alucina
Director: Pep Duran
DOP: Sergi Lladó
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Branding
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Corporate identity
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Graphic design
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Web design
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Web development
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Art direction
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Communication
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Packaging
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Interior desing
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Labeling & signage
‘i know what I eat’
This is the slogan we created for the new image of Granja Godall.
The synthesis of an absolute control of the productive process.
The image as well as the copies bring the visitor closer to the daily life of Granja Godall.
That was a must when working on their website and e-shop.
We used short, clear messages, a strong corporate presence and very simple navigation by simply scrolling up & down.