People with
superpowers

Superheroes never work alone.

This is the claim that opened the campaign created for AdfoWork Center, Osona Functional Diversity Association.

Their request was to give visibility to the products that people create in the workshops of the Special Work Center. These workshops are designed and run by Alda Rabionet, with whom we developed the main concept and graphics for each campaign.

The result is People with Superpowers. A brave and determined gaze to show the opportunities where some eyes might see shortcomings. We also wanted to give visibility to the people behind the project and behind the products they develop for the Sant Jordi and Christmas campaigns.

The communication assets were as follows: typefaces created by the users themselves, a microsite where the different products that are made at the workshop are shown, graphic pieces to spread on the networks, a catalog (physical and digital) with the aesthetics and products of each campaign, …

More info at PersonesAmbSuperpoders.cat

• Branding

• Naming

• Web design

• Web development

• Art direction

• Graphic design

• Editorial design

• Motion graphics

• Packaging

• Lettering

• Labeling & signage

• Media production

This project has grown and evolved over the years. Each season, a Saint George and Christmas campaign has been created, in which we have defined and developed the concept, graphic elements and product catalogs.

We have always worked with characters and graphics created at CET, not to loose the essence of the project, those who make it possible.